As we head into 2017, with New Years resolutions written in our Notes app and social media feeds filled with good wishes, Johnnie Walker urges us to reflect on the year and see how we can be better, together.
It’s been a hard year for Thailand. We’ve lost the captain of our ship, the leader we all look to for guidance and the father of our nation. So 2017 is a time of change, which is always difficult, always constant, and always crucial.
video short film by Johnnie Walker opens with beautifully crafted, yet familiar scenes of Bangkok; traffic jams, crowded skywalks and shouting motorcy dudes. Everyone is in black, looking somber. But the familiar quickly gives way to something else. The motorcy dudes are giving free rides and the passengers are smiling thankfully.
“We all play different roles. Sometimes we are the givers. Sometimes we are given to.” How true.
Heartwarming scenes of cleaning the city, painting over graffiti and sharing support for farmers quickly follow. The ominous voiceover turns hopeful and reminds us that although we are different, we all face obstacles together. We are 60 million strong, all united under a shared goal of a better tomorrow. (Queue the orchestra, the watery eyes and repeat viewings of this video.)
Johnnie Walker reminds us that together, #wewillkeepwalking towards a brighter future. When we’re alone, making an impact seems scary and overwhelming. But when all Thai people come together then anything is possible.
And if you ask us, we can’t imagine a better message for 2017: a future of giving, a future of helping one another, a future of doing it all together.
Watch the video and share the message for a brighter 2017. Then help ensure a better tomorrow by visiting www.wewillkeepwalking.com to make a pledge and inspire others. Because when we walk together we progress the furthest.