Generasi Pesona Indonesia (Indonesian Charms Generation) or GenPI is an organization of youth volunteers who aim to promote tourism in their respective localities through social media.
Partnering with the Tourism Ministry, GenPI has established five local chapters across Indonesia.
A sixth to be added to the list is that of East Java, which will make an official debut at the Majapahit Travel Fair 2017 this May.
Read also: Digital promotion to boost tourist arrivals
“Tourism is the future of this nation and allows Indonesia to compete globally,” said the winner of the 2016 Raki Jatim beauty pageant, Tita Oxa Anggrea. “There are plenty of ideas and concepts to promote local tourism that can be implemented via social media.”
T. Tahmadi, a member of the ministry’s team tasked with speeding up the development of ten priority destinations, noted how the internet impacted the tourism industry. “Everything is becoming digital nowadays, from searching for information to booking hotels. One of the things Lombok did to win the 2016 World Halal Tourism Awards was to conduct promotions through social media; thus, I encourage everyone to post photos and videos of their tourist destinations on social media.”
Source – TheJakartaPostFollow me on Social Media: