Rolls-Royce brings its malefic Black Badge to the Bangkok International Motor Show.
Billed as the alter-ego of the world’s leading super luxury brand, the Rolls-Royce Black Badge makes its Southeast Asian debut this week, with the Wraith model showing its star quality to visitors at the 38th Bangkok International Motor Show.
According to Rolls Royce, Black Badge speaks to a younger, more assertive customer, the people they call the “rule breakers” and the “disrupters”, those that work hard in the day and commit the same intensity to play once darkness falls.
“Southeast Asia is now a global hub for highly successful young entrepreneurs, who have broken away from tradition to make their own mark in the world. Rolls-Royce Black Badge is presenting a darker and bolder proposition to suit this new attitude,” says Paul Harris, regional director for Rolls-Royce Motor Cars in the Asia Pacific region.
“These clients are assertive, demanding and unafraid to take charge. Black Badge is the perfect bespoke answer to this distinctive, decisive and dynamic breed of owner-drivers without compromising the sublime Rolls-Royce driving experience.”
Starting from Bt35 million depending on the bespoke specification, the metamorphosis of the Rolls-Royce Wraith into its Black Badge alter-ego starts with the intensity of the black. Multiple layers of paint and lacquer are repeatedly hand-polished in the most exacting process ever developed for a solid colour. The result is a black that’s darker than night, sinister but sensuous and above all smart.
The Wraith Black Badge also includes a sophisticated centrepiece – aerospace-grade aluminium-threaded carbon fibre composite surfacing. Threads of aluminium just 0.014mm thick are woven together and bonded with carbon fibre through a painstaking process, resulting in one of the world’s most innovative and super-luxury materials.
Black Badge holds the ground with exclusive composite carbon fibre and lightweight alloy wheels, developed over four years, featuring 22 layers of carbon fibre laid in three axes and folded back on themselves to create 44 layers of strength. Further strength is added via a 3D forged, aircraft-grade aluminium hub, which is bonded to the rim using titanium fasteners.
And while the intense black will appeal to many, customers can specify whatever colour they want for the exterior and interior of their Rolls-Royce Black Badge.