Supercar caravan marks Ferrari’s 70th anniversary

FERRARI importer Cavallino Motors is staging a caravan of 70 Ferraris from Bangkok to Ayutthaya Historical Park on March 25 today to celebrate the 70th anniversary of the Italian sports-car brand.

Making its appearance in Thailand is the LaFerrari Aperta, a hybrid supercar. Only 209 cars will be built and one is available for Thailand.

Cavallino Motors enjoyed 60-per-cent sales growth during the past two years, which it attributes to improved after-sales facilities, and plans to open more centres in the future, said Voravud Bhirombhakdi, the company’s vice president.

“Establishing more integrated service centres is the goal,” he said.

 It is also offering restoration services for cars older than 20 years, offering certificates from the Ferrari factory in Italy, which helps boost resale value.

In terms of unit sales, managing director Nondhamalee Bhirombhakdi said, the company’s growth each year is driven by the popularity of models among the Ferrari fan club in Thailand. This depends on the price – a higher-priced model tends to lead to a more niche client base |but revenue per unit will be higher. 

The company offers a wide range of models, including vehicles for everyday life such as eight-cylinder models – California T, 488 GTB and Spider – as well as 12-cylinder models such as GTC4 Lusso and the newest 812 Superfast, she said. 

The company can also arrange financing deals to meet customers’ budgets, in line with the goal to increase trade-ins of second-hand Ferraris for new models. 

As many as 60 per cent of sales come from new customers introduced by existing customers, Nondhamalee said.

Source – TheNation

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