Facebook celebrates International Women’s Day with a global live campaign

In Asia-Pacific, 97 per cent of businesses are SMEs and employ over half of the region’s workforce. 

But the region is still missing out on a potential US$89 billion (Bt3.1 billion) by failing to address the challenges women face in starting their own businesses.

Women entrepreneurship has the potential to create more jobs, boost economic growth and diversify Asia’s small business community. 

Facebook is excited for Apac’s women entrepreneurs and have seen a 94-per-cent increase in new women-owned SME Pages.

However, women entrepreneurs still face barriers – from cultural to financial, to an overarching lack of confidence to start and grow their business.

On March 8, International Women’s Day, Facebook is reaffirming its commitment to women entrepreneurs. 

Its SheMeansBusiness initiative, which was launched last year and has now trained more than 8,000 women entrepreneurs in 15 countries and more than 50,000 online, will continue as it works with its partners and experts to create learning and skills opportunities to support women entrepreneurs as it strives to create a level playing field for their businesses to thrive.

To inspire more women across the region to take the leap and help close the gap, Facebook is asking everyone around the world to go Live on Facebook or Instagram on March 8. 

Go Live and shine a light on the women entrepreneurs in your life and tag #SheMeansBusiness.

Along with Sheryl Sandberg, other influencers and supporters of women’s empowerment will participate in IWD Facebook Live series on March 8. 

Thai influencers who will go Live on Facebook to share their opinions on women in business and society include Rarin Thongma, founder and managing director of Otherandbook, a O&B brand. 

A young fashion entrepreneur who turned a $3,000 investment into a business worth more than $7 million by selling shoes online will go Live on www.facebook.com/OTHERandBOOK/ at 12.30pm.

Source: TheNation

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