PENGUIN, Thailand’s first travel-tech mobile application, is expected to generate online air-ticket transactions valued at Bt500 million annually in the next couple of years, making it the No-1 travel app in a fast-growing market.
Kittikorn Kunnalekha, chief executive officer of Asia One Click, said the company had developed Penguin as an air-travel booking app to support the high growth potential for online airline ticketing.
The mobile app sets out a range of special prices and promotions, from which users can choose the best option and reserve and pay for the ticket via their smart phone.
“We are providing a travel-tech application to support the new era of online travel. Our system is able to connect with more than 500 airlines with promotions and special prices for customers. The software was launched at the end of last year and Penguin now has around 20,000 active download users, which is expected to rise to 300,000 active users by the end of this year,” he explained.
Asia One Click expects that within the next couple of years, Penguin users will be generating ticket purchases worth around Bt500 million annually, making it the app the Thai market leader for mobile reservations, the CEO added.
The company’s income from the app comes from an air-ticket booking commission paid by users, and payments made by participating airlines.
Google reported recently that the online air-ticketing market in Thailand was valued at US$2.4 billion (Bt84 billion) in 2015, a level that is expected to reach $12 billion in the next 10 years, with annual growth of around 18 per cent.